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The Dos and Don’ts of Designing Infographics

Dos and Don’ts of making InfographicsIt is true that content is king when it comes to the successful promotion of brand, but the most important step here is that you have to make your content more attractive. One way to do this is with the use of infographics. I am sure most people have seen an infographic before, but how do you construct an engaging and interactive infographic? In this article, there are two parts: first part includes the infographic basics and it’s importance, second part includes the Dos and Don’ts of infographics.

What is an infographic?

Infographics are also called infoposters and data visualization. Infographics are exactly what the name suggests – information graphics. They are the tools used to communicate the information in an effective and understandable way. They include pictures, tables, graphics, charts, symbols, words, and can be colorful.

Infographics serve as the best marketing tool for the following reasons:

  • Attractive to look at: Infographics are basically used to present the numerical data in the form of graphics. The visual nature of infographics gives the information an interesting look and attracts viewers.
  • Quick and convenient: Customers want relevant information and appreciate it, if they get it quickly. Since infographics present the information in graphics, it is much easier for the viewer to read and understand the information in few seconds.
  • Effective: An effectively designed infographic can transform a feeling, along with a story, and is supported by facts.

Why to use infographics:

  • Infographics transform facts into visuals, which are easier to understand.
  • Images are easily to remember.
  • Images are more appealing to eye.
  • Infographics can help you to become an industry leader.

Dos and Don’ts of Infographics:

Dos of infographics

  1. Do think about the space: The amounts of the information you want to place in the infographic determine the size of the infographics. It is better to take the benefit of vertical space so that the infographic fits on all the devices, and can be viewed easily from all the devices.
  2. Make use of proportions for data visualization: The whole concept of infographic is to outline the data in such a way that it can be easily absorbed. You must use text and images in proper proportion so that it is attractive as well as informative.
  3. Do choose soothing and contrasting colors: For the to be considered engaging and attractive, use colors effectively. Color contrast should be suitable and soothing to the eyes, and the text should be clear and easy to read. You must choose the color of text in contrast with the base color so that it can easily be viewed.
  4. Share it on social media: If the infographics are promoted wisely, they will sell themselves. In order to benefit from infographics, you must share them on various social networking sites like Twitter, Stumbleupon, Linkedin etc.
  5. Do turn it into press release: Create a press release of your infographic, as it will move across the web much faster compared to other media.

Don’ts of Infographics:

  1. Don’t make big infographics: Avoid making infographics too big, as they will take more time in loading. You must try to focus on the purpose of creating the infographic, and should include only the important data in it.
  2. Don’t use static shapes: Your infographic must differentiate between the data visually, i.e. you must use facts and stats in proper proportion so that they can easily be differentiated, and should not create any confusion.
  3. Don’t use colors that are not appealing: The major problem, or mistake, which designers make while creating an infographic is the color. The designer would not want to use colors that can irritate the eyes. It is necessary that the designer develop a color strategy.
  4. Don’t wait for the audience: Don’t wait for the audience to come to you. Rather, start promoting your infographic on social media platforms.

Summary: Infographics can be a key to success if you create it to draw attention and tell a unique story – in an interesting, visual way. Check out this post on some good examples of infographics.

Written by: Alderic, an author who is interested in writting on SEO/ Web Design related topics. He has currently written for his SEO Company, who offers best SEO Packages to its clients you can see his work on his company site.

Six ways of Conveying Your Ideas to Your Web Designer

web design temecula ca
Advancements in the field of Information Technology have made it imperative for big, medium and small business houses from all over the world to take the initiative to establish their online presence. This is the best way to reach out to worldwide clients and increase the return on investment. However, in order to successfully promote your business in the virtual world you would be in need of an attractive website which will allure more potential visitors to your website.

All entrepreneurs have a rough idea about how they want their company’s website to appear, but giving form and shape to your vision would not be an easy task. To realize this vision, the entrepreneurs must clearly convey their expectations to the web designers.

Here are six effective ways which will help you to convey your expectations to your web designers properly:

Write Down Your Ideas

Penning down your thoughts is much better than verbal communication. So write down about all the features that you want in your website as well as a brief sketch about the design of the website. This would be of great help for avoiding miscommunication and it would also serve as a reference point for future accountability on the part of the web designer.

Prepare A List of Websites You Like

Since you are not aware of the technical terms of web designing, it will be obviously difficult for you to explain what you exactly want. The best way to deal with this problem is to prepare a list of the websites you like and highlight the elements that attracted you most in these sites. It will also provide the designers with a brief idea about your personal taste and preference and in realizing your vision.

Sketching a Sitemap

Sitemap is the basic framework, on which the entire website is built. Sitemaps help in identifying the scope of the website. A slight change in the sitemap will bring about a lot of changes in the menu setting of the site. Therefore, you must co-ordinate with your web designer to decide on the sitemap of your website as it will help in identifying the different links present on the homepage and thereafter develop the website.

Request for a Web Design Questionnaire

Usually web designers present before their clients a long questionnaire in which many basic questions about the features of a website is present. Starting from the color and font preference to layout style, theme of the website and other aspects are present on the web design questionnaire.

So ask for a questionnaire from your designer as it helps in providing the designer with an overall idea about the client’s expectation and thereafter provide the developer with the opportunity to innovate within the preset boundary.

Supply with Other Advertising Materials

If your company has some corporate or product brochures, pamphlets, a particular logo design or other advertising materials, then you should share all these materials with the web designers. It will help the designers to get a fair idea about your taste and develop a website belonging to the similar theme.

Be In Touch

You should be in constant touch with your web designer and also take up the initiative to check the developments and progress report of your website after an interval of a certain period of time. In this way you will be able to give positive feedback to the web designer, and see your vision materialize gradually step by step.

Each and every website is different and is developed keeping in mind the target clients. Therefore you must at first set your future goals and expectations from the online presence and thereafter develop the website accordingly. So choose a professional designer with considerable experience to develop your company’s website and follow these simple but effective ways to convey your ideas and see your vision materialize slowly but surely.

About the Author: The above article is written by Emily Steves who specializes in Web Designing and has vast experience in this field. She advises you to check the latest forum script which she has created for php developers. Currently she is associated with some of the best web designing companies as a consultant.

4 Tips For Creating A High Converting Website

These days, absolutely everyone has a website for their business but the problem is, a lot of these websites do virtually nothing for a lot of those businesses. This is because businesses don’t really focus on the idea of conversions when they ‘re creating a website and to be honest, this is a huge mistake.

It doesn’t matter what industry you’re in, your website should be converting visitors to customers as otherwise, it’s completely pointless. Obviously, if you run an ecommerce site, this is exceptionally important but even if you run a small local business, your website should be there to convert as many visitors as possible to paying customers/clients.

But how exactly do you go about increasing your websites conversion rate? Well, there are a lot of different things that you can do and in this post, I’m going to highlight a few of the best techniques to help you out.

1. Keep The Design Simple And Straightforward

interent marketing ipadSource: Apple

Personally, this is something that I believe every website should strive to do but if you spend any time browsing the internet at all, you’ll quickly see that a lot of websites don’t seem to have this idea at the root of their design. A lot of websites are cluttered, difficult to navigate and overall, annoying to visit.

The thing is, for a lot of people that visit your website, it will likely be the first time they’re ever introduced to your business so you need to make a great impression. If you can make a great impression and impress them with your overall website design, then you’re going to have a much easier job converting them into paying customers as they’ll instantly trust you and your business.

If you want people to click a certain button on your website, make this button prominent in the design. For example, make it stand out from the webpage with the use of bold colours. If you want people to call your businesses phone number to obtain a quote, make sure this stands out.

Taking simple steps like this will almost always lead to an increase in your conversion rate.

2. Use Eye-Catching Graphics

If your website is dull, boring and uninspiring, why would a customer feel compelled to make a purchase? They wouldn’t. So, to make sure that your website stands out from the crowd and also makes the visitor feel compelled into making a purchase, you can use high quality, eye-catching graphics.

I think one of the best examples of this technique in action is on the fashion website, Mr Porter. As you can see from the homepage image below, you’re instantly presented with eye-catching and high quality imagery when you visit the website which not only showcases the various products on offer, but also, conveys the idea of a high quality brand and makes you click deeper into the website.

Eye-Catching Graphics on MrPorter.comSource: MrPorter.com

Of course, a lot of other websites use imagery too, but I just think this is a great example. By using imagery like this on your website, you make potential customers feel more compelled to purchase your products, sign up to an email list or whatever else might be your end goal.

3. Use Videos

A lot of brands are incorporating video into their websites these days and there’s a good reason for this; it improves conversions. Clearly, there are a few instances in which using video might not improve conversions, but generally, this is the case.

For example, the well known online retailer, Zappos.com now uses videos to help increase the conversion rates for a lot of their products. As you can see from the image below, they use a product video to show potential customers the product in more detail. The image shows a short video in which the Levi Jeans are portrayed in greater detail by a model.

Video marketing on zappos.comSource: Zappos.com

This helps give customers a better idea of what the product is like and thus, leads to more purchases.

The important thing to remember is that this technique can be utilized for just about any business, you don’t have to be a fashion retailer or even an eCommerce site, videos can improve conversions for almost everyone.

4. Hire A Copywriter

Believe it or not, the actual words on your website will make a huge different when it comes to conversion rates. If you’ve written the content on your website yourself, it’s probably pretty good and explains to people what you do, what your business is all about and so forth.

However, this isn’t always the best way to sell your products and services. By hiring a copywriter, you’ll basically be hiring someone who knows how to write copy that sells. This is a technique that not many people can do well but if you utilize it, it will definitely lead to more conversions.

Copywritter warrior forumSource: WarriorForum

A good example of great copy in action is on WarriorForum.com. Essentially, this is a forum in which sellers can create special offers and sell their products and services to visitors. As you can see from the image above, sellers put a lot of time into their product listings and this is because the better the listing is, the more customers will be enticed into buying their product.

The image uses eye-catching headlines such as “If you lost everything today and were down to your last $200, what would you do? What could you do?”. This conveys a sense of urgency and urges the visitor to read more.

It’s a clever technique and although great copy writing can be costly, it’s often well worth it.

Conclusion

Clearly, this isn’t all there is to conversion rate optimization and another important point would be to ensure that you test every method of optimization that you implement. For example, if you add a video to one of your pages, you need to test whether this has a positive or negative effect on your conversion rate. Were more customers purchasing your products before you added the video or after?

Without tracking which tactics increase or decrease conversion rates, you’ll be left in the dark about what to do next so clearly, it’s a hugely important thing to remember.

Author Bio: Josh is a marketing enthusiast with a particular interest in not only conversion rates but also, increasing revenue. He currently works for Discount Banner Printing in the UK and helps manage their marketing strategy.

Read More Categories: Design, Marketing

Everyone Converts!

This is a slideshow from Ian Lurie’s presentation, ”Let go of the wire blow up the link building”, given at Distilled’s SEO Meetup in September of 2012. I receive a lot of questions from my clients about how they should market their website, and how they can get traffic to their newly designed websites. Whether they are selling a product, or showcasing their photography work – this article/slideshow will help them get started in the right direction, and hopefully they will avoid buying links and cheap marketing content.

So, I’d share this interesting slideshow here. Check it out!

Let go of the wire: Why you have to stop link building from Ian Lurie

Create marketable content

Don’t build a marketing strategy around ‘cranking out’ content. Build your strategy around creating marketable content. That means good stuff. This isn’t the focus of this talk, so I’m not going to go into more details. Hopefully you know the difference between marketable content and total dreck.

Build authority through conversion

THIS is what I’m talking about tonight: Build authority by starting with the assumption that everyone converts in some way. Everyvisitor to your site should read something, or share it, or ‘like’ it, or subscribe to your blog/newsletter, or request info, or buy…Everyone converts, somehow. That’s the goal.

Market your content

To do that, you start with marketable content. Then you market it.

CONTENT MARKETING: Building authority for your site and your brand by creating & promoting fantastic content.

NOT CONTENT MARKETING: Writing one 500-word blog post per day, for as little money as possible, then announcing it to my 10 Twitter followers.
everyone converts, online marketing, market your content

The rule

EVERYONE CONVERTS. Everyone converts, reads, shares, subscribes, links, buys your product.

Don’t forget, if you are looking for a Marketing professional in the Riverside area; Spark Creative is here to help you get traffic and conversions to your website.

Written by: Michael Acevedo

Read More Categories: Marketing

Put some Creativity in Your Website Design

creative-web-designer - Inland Empire, CA
It’s becoming increasingly important to make your website design stand out in a crowded markets. The best websites employ creative design to achieve this distinction, whether through the use of dynamic and interactive features, or a careful positioning of brand values across different platforms. Moreover, some of the most creative websites currently available are designed with an eye towards mobile optimization, and ensuring that user experiences of a site remain consistent across their devices.

What Makes a Creative Site?

A creative website arguably needs to have a strong balance of usability – people can find the information they want as easily as possible – and a design aesthetic that makes them want to stay on that site and revisit it in the future. HTML 5 sites, and sites designed using additional editors and interactive elements act as a great showcase for graphic design and animation, and can become destinations that users want to go on to again and again. In some respects, what makes a creative site will depend on the type of company or reason it’s for, from emphasizing information, through to experimenting with animation and graphics that suit the look and feel of an overall brand.

Excellent website design should be full of features without being too packed, and designed in such a way to load quickly and smoothly on most connections and phones. This means being able to coordinate different parts of a site for intuitive use – static menus are replaced by animation and pop up features, while home pages can be easily returned to without having to spend a lot of time navigating. Interactive elements that invite users to play around and build a more emotional relationship to a site also work well, with a good example being Google’s frequent redesign of its home page logo to be more interactive, but still practical.

Branding

In terms of how strong branding can make a site stand out, it’s important for each individual part of a website to connect to the broader representations of a brand online. This means being able to produce per-page variations on the same brand, whether that’s through a home page, or through social networking content. While social networks do maintain templates for different companies, continuities can be created in terms of content, how it’s showcased on a site, and how individual promotions and contests are made to appear within different interfaces without losing their impact.

Mobile Optimization

One of the main challenges for website designers at the moment is to make mobile versions of sites look effective on smaller screens. In most cases, this means simplifying an interface, while making it intuitive enough to not be confusing. Designers have to consider how well certain graphics and animated elements will work on a phone, and how swiping touch screens will affect navigation.

With Internet speeds increasing, more people will be looking to mobile sites and web applications, which puts the pressure on designers to create portable versions of sites that still look as impressive as on a large screen. Considering these elements, and the overall need to engage users with creative strategies, is essential for anyone looking to build a new website.

Author Bio:  Emily Steves recommends Webigence asp.net development services when building your site.  Emily runs several successful sites and enjoys the challenges it brings. She can be found blogging about the different things she has had to learn over the years to keep her sites and businesses going.

What is the Significance of Psychology of Color In Logo Designs?

psychology of color
Each color has its own meaning and significance, which effects in unique way in viewers’ mind. Different colors are used for serving different purposes and communicate in different way with the audience. Using proper color is the key to the successful design of a logo. A logo is used to convey company’s mission and message to the target user. It is very important to understand the inner meaning and perception of the basic colors to design the layout of a logo. All logo design reviews suggest selecting of proper color for its proper interpretation by the viewers. Here is how color psychology works:

Red

Intense red is the color for blood. It signifies action, energy, enthusiasm, strength and vigour. Red is the most common color in roses and symbolizes love and passion. It is also an auspicious color and selected as the color for bridal dresses in many countries. The logos designed in red get the best attention of the viewers and mostly conveys the aggressive business policy of the company.

Pink

Pink is a delicate feminine color that portrays romantic love, softness, innocence, delicacy and serenity. Pink is often used to design the logo for girly products and also symbolizes breast cancer awareness programs.

Orange

Orange is vibrant and cheerful color. It is a mixture of red and yellow and share the characteristic of both the colors. It depicts youthfulness, vibrancy, flamboyance, versatility, enthusiasm, potency and playfulness. Orange is mostly targeted to attract customers of young generation, who are generally jovial and love the fun and enjoyment.

Yellow

Bright yellow is color of sunshine. It denotes brightness, warmth and purity. It is the color liked by creative and intelligent people. Yellow portrays happiness, energy, respect, optimism, wisdom, confidence and glory. But yellow is also a contradictory color and if not used properly, it can convey some negative meanings like jealousy, betrayal, dishonesty, mellowness and hatred.

Green

Green is the color of Mother Nature. Grasses and leaves are green and gives comfort to eyes. Green is interpreted as a color of growth, success, freshness, endurance, safety, friendliness and confidence. It also symbolizes good health, growth and fertility. Green logos are widely used by natural products and by the companies who want to portray their eco-friendly image to the market. This color should also be carefully used, as it also depicts inexperience and jealousy.

Blue

Blue is the royal color and symbolizes for authority. It is also the coolest color as skies and oceans all are blue and provides a soothing relaxing effect. Blue denotes loyalty, trust, responsibility and confidence as well as wisdom, creativity, gentleness, patience, harmony and intelligence. The companies, which are well-known for reliability and trustworthiness of their brands, generally use blue as the centre color of their logo. Blue is extensively used in logos of medical and Government organizations and fortune 500 companies.

Purple

Purple is the blend of blue and red and it has both the authority and power of red and cool and peace of blue. Purple is a majestic color, which also denotes spirituality and mystery. Purple signifies sophistication, fame, empathy, sensuality, knowledge, dignity, spiritual power, elegance and luxury. Purple is often used in the logos of luxurious products and also for many educational institutions.

Brown

Brown is the color of wood and earth. It is a solid, reliable color with a masculine touch. It also denotes warmth, simplicity and neutrality. Brown logos are widely used in food, construction and legal agencies.

Grey

Grey stands somewhere between black and white and denotes some mysterious mixture of good and evil. Grey is also a neutral, masculine color and it denotes the sombreness, practicality, dullness and stability, which are suitable for corporate world.

Black

Black is the most conservative color that denotes authority, formality and tradition. On one hand it depicts boldness, sophistication and simplicity, while on other hand it symbolizes negativity, death and fear. Most corporate logos are designed in black to show their credibility, seriousness, tradition and power.

White

White is the color of peace, prosperity and purity. It is the mixture of all colors. White represents purity, innocence, cleanliness, virginity, sterility, tranquility, spirituality and positivity. White dresses are worn by brides, priests and medical personnel. White can be used as background colors in the logo or as text-color on bright backgrounds.

Play with your color palette before creating the logo for your company. Know the mission and motto of the company you are designing the logo for. Try to relate the message with the color so that the targeted customers get the perfect essence of the company.

Summary: All colors have their own significance and meaning. color design reviews show that every company selects appropriate color to design the logo, so that it can convey the central mission to the viewers.

Author’s Bio: Emily is a commercial artist by profession, who has designed the logos for many corporate giants . She is an expert in writing columns and journals on Logo Design Reviews.  She is also interested in interior designing and bears a plan to start a company that will work to apply color therapy in interior decorations.

FREE Wedding Thumbprint Tree Style Guest Book

Spark Creative had the pleasure of coming up with a thumbprint tree design for some friends. This is a custom design we are sharing with you, for your own personal use. You are free to do whatever you want with it, but DO NOT resell or redistribute.

Thumbprint Tree Guest Books are a fun and creative alternative to traditional sign-in guestbook designs. Your guests will enjoy getting their fingers dirty by using an ink pad to leave their thumbprint or fingerprint onto the guestbook tree.

What exactly is a thumbprint tree? Well, this thumbprint tree guest book is an image of a tree where guests place their fingerprint representing a leaf, and they can also leave their signature next to it (so you know who it was). After the event, you can frame the fingerprint guest book as an everlasting keepsake that you can display in your home and cherish forever. Thumbprint Trees are perfect for Weddings, Receptions, Baby Showers, Anniversary Parties, Bridal Showers, Teacher Appreciation, or just about any other special event you are having.

Any local print shop or office supply store could use the vector files or PDF to print this into any size you need. This thumbprint tree should be able to accommodate up to 300 guests, when printed at 11″x17″.

Download Thumbprint Tree Files Here

 

If you use this free thumbprint tree, please let us know how you liked it and how you used it in a comment below. And, don’t forget to share it with your friends by clicking like in the sidebar, thanks.

wedding tree thumbprint

This is what the actual tree in the .zip file looks like.

Download this thumbprint tree template

Download Thumbprint Tree Files Here

 

This zip file includes .AI,. EPS, and .PDF formats and is royalty-free for your personal or professional use. License agreement is included and is fairly simple: Free to use in your projects, but DO NOT resell or redistribute.

All downloaded files are as is. THERE ARE NO REFUNDS ON DOWNLOADABLES.

MFA Superhero Typographic Classifications

Imagine if every superhero had their own font. Well, MFA student Matthew Olin did just that. Check out this typography awesomeness I stumbled across on Behance:

The most distinguishing factor of any font is its characters. Hidden beneath these characters, each typeface also has character—its own unique characteristics. However classified this information may seem, when used correctly, typefaces often speak to us more powerfully than the words that are written with them.

Batman Font, Typography

Hulk Font, Typography, Slab Serif

Cat Woman Font, Typography, Didone Font

Spider Man Font, Typography, Script Font

Cyclops Font, Typography, Display Font

flash Font, Typography, Handwriting Font

Thor Font, Typography, Blackletter Font

Super Man Font, Typography, Serif Font

I can’t wait for these prints to go on sale!

Written by: Michael Acevedo

From a Designer’s Mind

As designers, we design things for the purpose of solving a problem. When we begin a project, we look at the problem and imagine how we could solve or improve it by using color, shapes, typography, images, and especially layout and organization. We don’t just design, we take the project as whole into consideration and try to make it usable or memorable. Spark Creative, your Riverside web and brand specialists will insight you on the designers process.

Where do we start?

We look at the problem, usually a website design that is outdated and not working for a business, and think about ways we could make it better. Not just visually but functionally.

Then, we start with sketches. Nothing is more inspiring than working with a pencil (or pen) and paper. We do a few quick sketches of web design layouts, or many quick sketches if we are coming up with branding. Working off-screen helps our creativity flow without the distractions and limits of being on the computer, and is much quicker too.

Once we agree on a sketch, we move to the computer for a quick composition. If it is a logo design (like our latest design for a dentist logo), we usually trace the sketch and clean it up a bit for critique. Once critique is finished and things look how we want them to, we polish the design up and finalize it for review with the client.

Do designers all work the same?

Each designer is different and works in their own way, and that is what makes designers so unique. There is not a correct way for designers to work. Some designers work best with loud music around them and some work better in silent calm situations. Some begin by drawing out their ideas like we do, and some go straight to the computer, and some even go straight to designing in the browser. No matter how a designer plans out or begins their work, the creativity of a designer seems limitless. Also, all designers think about which colors would work best, where white-space is needed, which typeface fits the design and is easy to read, and much more are constantly going through designer’s minds while they work.

Inspiration is also an important process in design. Without inspiration, a designer can stare at a blank screen for hours. Designers are constantly looking for inspiration around them, as it is very important to keep their work fresh and flowing. Inspiration can be found anywhere in anything, such as a photograph, drawings, music, vacations, food, sleep, plants – just about anything. No matter where the inspiration comes from, the outcome of the design can be breathtaking and unique.

Every designer knows that once they share their ideas of the concepts with other designers, the critiquing begins. Depending on the feedback received, this process can be frustrating or exciting. Sometimes designers will agree with the comments and adjust their piece, and sometimes they fight for what they think is right.

As a web and graphic design firm, we are constantly thinking about design and what next great thing we can come up with next. We are inspired by the world around us and look for ways to make an ordinary design great. We are creative problem solvers.